We received the following email update highlighting several upgrades and additions to the tools and features available on Zecco.com, a discount online trading and investing broker. We are working to provide detailed reviews and demonstrations of these new features. For now, please see refer to our overview of the Zecco Online Broker or visit Zecco.com for more information.
I am pleased to announce the release of a major upgrade in the Zecco.com website — one that will have significant impact on our customers and prospective customers.
Better Quotes and Research, Better Usability
The upgrade adds vastly improved research and analysis tools, real-time quotes, and significant improvements in overall ease of use. Among the new features are:
- Streaming, real-time quotes throughout the research section
- Advanced charting tools with extensive overlays for detailed technical analysis
- Stock, screeners to help investors find new trading opportunities
- A free web streamer allowing traders to monitor their portfolios in real time
- An options strategy builder permitting the quick assembly of complex, multi-leg options
- Greater integration of Zecco community sentiment in all our research
We expect that these features will be of great interest to both casual and active traders.
Much Improved Customer Service
We’ve also made major improvements in our customer service. We increased Zecco Trading customer service staff by 20% in 2009 and recently extended our service operations by 18-1/2 hours per week. Live chat (introduced in early 2009) is very popular with customers, and has contributed to helping us reduce telephone wait times to a very low 30 seconds (as of January 2010).
As a result of all these investments, our third-party verified customer satisfaction scores are significantly higher, with 82% willingness to recommend in January.
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